Radio: Broadcasting your event to the right people

Fine Music Radio Staff WriterArts & Culture, Everything, Marketing & Promotion, Music

On Air

Fine Music Radio Staff WriterFine Music Radio occupies a special place in the hearts of its listeners. The station is unique, broadcasting a blend of classical music and jazz with information on cultural and artistic events and is the perfect platform to engage with and promote performers and artists. FMR strives to be a bastion of quality and a comfortable listening … Read More Read More...

So you want to run an event at school?

James BosenbergCharity & Causes, Event Planning, Event Tech, Everything, Family & Education, Quicket

You need complete control to run a successful, amazing school event.

There’s a new-school of thought behind school events. If you’ve run school events, you’ll know how much time and admin it takes, what with dealing with nit-picky parents, finding ways to track who has paid for what, how they paid, if you remembered to give them their tickets and whether the cool kids will be there. The best solution, we’ve found, is to make sure to store all the event information in one place, and of course, for you to not have to collect the money yourself. You’re throwing an event not looking to get into debt collection ;). Read More...

Influencing the influencers

Roxanne ArmstrongEverything, Marketing & Promotion

Finding relevant trendsetters that connect with your brand is a key way to make your marketing reach further.

With socially seeded advertising, and sponsored posts seemingly everywhere nowadays – it’s not surprising that Influencer Marketing has become an even bigger trend in 2017. When you think about it, who wouldn’t want to reach their target audience directly through someone they can relate to and like? Social media has placed influencers in the position to reach hundreds of thousands of their followers with everything they say. And of course, people don’t follow influencers because they have to; they follow them because they see them as trendsetters, looking to them for guidance on where to go and what to spend their money on. Read More...

The Devil is in the Detail

Julia SavageEvent Planning, Everything

These tips from industry experts should help you avoid unexpected challenges.

At some point in your life, probably while you were sitting at a particularly uninspiring year end party, you’ve asked yourself “What exactly does it take to put on a hugely successful event?” Well, there are a few things actually… A Great Concept: It’s good to realise early in the process that what you may think is a good concept, may not be something that enough other people feel as strongly about. A good trick is to attend other events, and watch how other people are doing it, identify the stuff that works, and then use it in your concept development adding your own unique ideas to the mix. Read More...

Conversion Rates: How to make yours sing

James HedleyEvent Tech, Everything, Quicket

Conversion rates are a crucial part of selling tickets to an event.

Do you feel like you have a lot of interest in your event but somehow you’re losing customers? We think we can help. Let’s talk Conversion Rates – what they are, how can you use them, and what are the industry averages? So, we’re just going to put it out there. Around 87% of people who show an interest in your event won’t end up buying a ticket. It hurts to read it, doesn’t it? And when we say show an interest, we don’t mean a simple like on Facebook. Although we do love our likes. No, those who’ve shown an interest are the people who have taken the time to click through to your ticket page and have considered buying a ticket. Read More...

The Seven Deadly Sins of creating a ticketing page

Laura BaaschEvent Planning, Everything, Marketing & Promotion, Quicket

Avoid the seven deadly sins of ticketing pages.

You’ve taken the time, the initiative and the effort to plan an event so it’s imperative that once you’ve driven an audience to your ticketing page, you make sure your ultimate end goal is reached: a successful ticket purchase. In order for you to master this, avoid these common pitfalls that affect your conversion on ticket sales. 01. An obscure event name. Remember, your event name should set the tone, the idea and the goal. It’s key that your guests get the sense of what you’re trying to sell immediately. You need to capture their attention as quickly as possible and then keep it. Read More...

Your event is finished… now what?

Roxanne ArmstrongEvent Planning, Everything, Quicket

A survey is a great way to improve your event and connect with your attendees.

Now, what can you learn that you can use to improve on for your next event? How can you strengthen your relationship with your audience? First, take a look at your data. What can you learn from the ticketing system you’re using? Is there data being captured that you can use to improve on your next event? For example, in Quicket’s reporting data you can learn what marketing channels worked best, when ticket sales happened and when attendees arrive. Here are a few things you might be able to learn from your ticketing system: Is your website or ticket price right? Read More...

Want to sell more tickets? Here’s some marketing advice

Roxanne ArmstrongEverything, Marketing & Promotion, Quicket

Speak to your target market where they already are.

Your event can be the best thing that’s come to town since Elvis… but if people don’t know about it, they won’t come. Know your target market. Let’s start there. Knowing who your main audience is will guide you in where and how to market to them. Think about their age, interests, gender, occupation, location, use of technology/media etc. Speak to them where they already are. Are they young and into social media? Which platform is most popular with them? Are there interest groups or event sites you can reach them in? Think of activity Facebook groups, blogs, online magazines etc. Are they older and use email more? Read More...

About to take your event online? Check this list first

Roxanne ArmstrongEvent Planning, Everything, Quicket

Check this list before you take your event online.

No matter the size of your event, before making it public, take a squizz at these questions and see if there’s anything you can improve on. Have you picked a good date? Do one last check to see if there’s an event your target market might want to go to on the same day. You don’t want to be competing with a major stadium concert, for example. Are your ticket prices market-related? Look at similar events and see what they charged. Is what you’re offering versus the price tag reasonable? Then, think about whether you can offer a higher value ticket (a VIP experience, exclusive access, cool accessories or free drinks etc.). Read More...

The who, what, why of Quicket

Nina van den BergEverything, News, Quicket

The friends behind Quicket.

Who’s behind the hard-working tech? What makes Quicket’s team tick? Why ticketing? Passionate about building all things tech, friends and business partners James Tagg, Mike Kennedy and James Hedley were always looking for solutions their web development business could solve. They recognised a need for ticketing to become more efficient and easier to manage for anyone who wants to host an event. And in 2011 Quicket was born. Together the three Quicketeers have put a team together that makes this innovative technology run smoothly 24/7, 365 and a half days of the year. A little about the tech. Read More...