Category Archive

Lesson 1 – Before You Start: Is this course the right course for you? Let’s begin, shall we? Here’s what’s important for you to know before you start marketing your Quicket event. Before we start, it’s good to know that you can do a lot on Quicket – if you can think of it, it’s likely…

Lesson 2 – Social Media Building Blocks: Facebook for your events. You may think that the general social media movement is towards Instagram, but when it comes to events – think again. Facebook is still the number one place that traffic for event ticket sales comes from, and…

Lesson 3 – Social Media Building Blocks (continued) – channels for your events. Facebook is a must, but other social channels might also be important for you to focus on, depending on your event and who it’s aimed at. This lesson will walk you through these, how to choose which…

Lesson 4 – Crafting and Managing Content – What to post, when to post, and how to save time. Now that you’ve got your social platforms set up, and are actively building an audience, you need to plan and run lots of content to market your event. We’ve mentioned it before…

Lesson 5 – You’d be missing a crucial step in sustainably engaging with your event’s audience if you’re giving Mailchimp and email marketing a skip. This lesson will walk you through setting up your free Mailchimp account. Tip: If you already have a Mailchimp account set up or…

Lesson 6 – Email Marketing – Permissions, audiences, groups and seamlessly syncing contacts. We touched on permissions in the last lesson, but this lesson will help get you set up to make sure that you’re properly (and seamlessly!) adhering to the required legal permission…

Lesson 7 – Email Marketing – Planning and creating email campaigns. After the last lesson, your Mailchimp account is all set up, you have an audience with all the contacts you have so far sorted into groups according to their events. and your Mailchimp is connected to your past…

Lesson 8 – Email Marketing – Testing, scheduling and understanding how your campaigns went. After the last lesson, you know what content lies ahead of you to create from your plan, and your first email campaign is all prepped and ready in Mailchimp. This lesson will help you test…

Lesson 9 – Indispensable marketing features – Free on Quicket. Over the years, we’ve built a number of features on Quicket based on the needs and feedback of event organisers such as yourselves. This lesson takes you through a few of these that you may not be aware of, but are…

Lesson 10 – Paid digital ads – Using your marketing budget effectively. For a bit of a shift in gear back to social media, let’s go through what you need to know to get started with paid ads. The world of paid ads is a vast one, and it’s easy to be overwhelmed, but you don’t need to be…