Welcome to lesson 4 of our event starter course. At the end of this 4-part course your event on Quicket will be in draft mode, where you’ll be able to edit and optimise it further.
This lesson covers step 3 of event creation on Quicket, where you set up your ticket types. We'll walk you through structuring and creating your tickets on the web page.
Before we start, it's helpful to have a baseline ticket price in mind that you know will have your event expenses covered. Click here to break off to our bonus lesson which covers everything to do with deciding on and strategies for relevant ticket prices.
A reminder that you can still edit almost everything later and use this course as a reference as you flesh out your event on Quicket, so if you’re unsure of certain details regarding your tickets or ticket prices, don’t let that hold you back. However note that once a ticket is sold for a ticket type, you can't edit the price of the ticket type.
You should be on ‘Step 3. Ticket types’ where we left off at the end of the previous lesson. (If you’ve lost this screen, simply click here - you should be taken to the same place you left off in event creation. If you’ve logged out, you’ll need to log in again.)
Structure your tickets
If your event is simple, and you're only having one ticket type and no specials of any kind, this section will be slightly less relevant to you. Still, read it and see if it sparks any ideas that you could implement for your event's tickets.
Let’s start with figuring out the type of event you’re having. Keep in mind that Quicket has 3 different ticket type functions you can use:
- Paid tickets
- Free tickets
- Collecting donations
You can add as many different ticket types as you need using any combination of these functions.
You could run an event with free tickets, and a donation box for the cause you’re raising awareness for. You could have an event with a free baseline ticket and a paid ticket option that gives your attendees extra value. You could have an event with multiple different types of paid tickets, for access on different days, or that you release over time with a price that increases the closer you get to your event. Your options are endless here.
So figure out your ticket type structure. Here are some questions to ask yourself:
- Is there just one area that people will have access to? Or do different tickets give people access to different areas? I.e. a general access area and a golden circle or a VIP area.
- Are you releasing all your tickets at the same time? Or will you have phased pricing with cheaper tickets being released earlier and prices increasing the closer you get to the event? I.e. early bird tickets, or phase 1, phase 2, etc.
- Are there other ways that you’re providing extra value without losing money? I.e. additional ticket types that give attendees something extra for a higher price, such as being able to arrive earlier, a backstage pass, gift bags, or a free glass (for a food and wine event, for example).
- Do all your tickets start and end selling at the same time? Or do some of your ticket sales need to end sooner than others, e.g. a promotion special you’re running? Or do some need to end before others start, e.g. phased pricing?
- Do any of your ticket types need to be hidden? E.g. that Winter special you want to set up so long and run later, that you don’t want people to know about until you launch it.
- Is your event one that has reserved seating?
Once you have a clear idea of your ticket structure, use your baseline ticket price from our bonus lesson to set the prices for your other ticket types.
Then, move on to the next section to create your tickets on Quicket. To do this, you need to know your ticket names, prices and quantities.
Create your tickets
Now it’s just a matter of filling in this info on Quicket. It's very important to note that once a ticket is sold for a ticket type, you can't edit the price of the ticket type later. Everything else, however, can still be edited after a ticket is sold.
If your event does not need reserved seating/sections, and it only needs one or multiple ticket types, carry on with this lesson below.
If, however, your event needs reserved seating or a visual reference for bookings, click here to break off to our bonus lesson which covers reserved seating and how to set them up during event creation on Quicket, then come back to this lesson to finish the last of this course.
Adding your ticket types.
Whether you've built a seating plan or not, on the Ticket types step of event creation, click on any of the options: ‘Add paid ticket’, ‘Add free ticket’, and ‘Collect donations’. You’ll see that clicking any of these three buttons will expand the fields for you to enter the details about your ticket types.
In these expanded fields, enter the information for your different tickets. When naming your ticket type, be sure to name it clearly. The last thing you want is to spend your budget and efforts on getting people to your event page only for them to be confused about which ticket to buy and potentially leaving without making a purchase.
If you’d like to add an additional ticket, simply click one of the three button options again (you’ll see they’ve moved to below the expanded fields.)
- Paid tickets
For a paid ticket, you only need to set a name, a price of said ticket, and a quantity available.
- Free tickets
For a free ticket, you only need to set a name, and a quantity available. You’ll see the ticket price automatically sets the ticket as free.
- Donation box
For collecting donations: you only need to set a name. Since a donation box allows a person to type in the number they would like to pay, there’s no need to set a ticket price or a quantity. A donation box is the ideal solution for when you only want to raise funds, or when you want to add a donation option in addition to your other ticket types. Each person can make an additional donation along with their order, but it’s important to note that the donation option does not generate a barcoded ticket, so it’s not ideal for a ticket type that you intend for people to use to access your event.
If you create Donation ticket types, you’ll notice an additional box appearing below the currency and event capacity settings (more on this in a bit). This is an optional setting where you can enter an amount as a target that you’re wanting to reach for your fundraising efforts. It will track all donations made via your Quicket sales page, and display a bar on your event page showing your progress. This is a very powerful fundraising tool as people are more likely to donate when they can see how much has been donated so far and how much is left to go.
Note that the donation ticket type won't work if your event has reserved seating, but you can still collect donations using our merchandise feature - but we'll cover this in a future course.
More settings, hidden tickets and deleting a ticket type.
You’ll see 3 icons to the right of each ticket.
In our next course we go into detail about all the promotional features available to you on Quicket and how to set up group discounts, discount codes, access codes, etc.
Money makes the world go round.
Now that you’re aware of the different types of tickets you can add, there are certain settings needed which apply to all the ticket types that you've created.
- Check the currency:
Below your ticket types on this step of event creation, you’ll see the option to change the currency for your event. Ensure it’s set to the currency that you would like your ticket buyers to use to pay for their tickets. This currency will apply to all the ticket types created on your event page.
We process funds in the following currencies: ZAR, AUD, USD, CAD, GBP, NZD, EUR, KES, UGX, BWP, AED, IDR, MUR, NGN, SGD, MYR, ZMW, RWE, TWD.
To change the currency, simple click ‘Change currency’, select the relevant option from the drop down, and click the ‘Save’ button.
Keep in mind: You'll need to do this before your event goes live as you won't be able to change the currency after your first ticket is sold. If you're using a currency other than ZAR, you'll need to select a payment processor on your event dashboard once your event is in draft mode - we'll cover this in a future course.
- Set an event capacity:
This is very important especially if you have different ticket types.
Let’s say, for example, that your venue holds 500 people, but you have 2 ticket types: a free one offering access to the event, and a paid one which includes a luxury goodie bag in addition to offering access to the event.
You’re likely not sure how many people will book a free vs a paid ticket, so you set each ticket type to 500 in the ‘Quantity’ field. Without setting an event capacity, you run the risk of selling 1000 tickets to your event.
If you set your event capacity to 500 as well, you can sell as many paid and free tickets as you like, but when your total number of tickets sold/issued (regardless of ticket type) reaches 500, your ticket sales will automatically close and you won’t exceed the venue’s legal capacity.
- To enable refunds or not to enable refunds:
We highly recommend that you allow refunds for your events. Don't take it personally - life happens and people may feel hard done by if they're not able to request a refund for an event they can no longer attend. This often reflects on your event brand.
Allowing refunds gives ticket buyers the ability to action the refund right from their Quicket account without having to send in a support request to us or to you. Our refund policy states that they have up to 1 working day before the start of the event in order to do this. To turn the ability for refunds on, click the ‘Do you want to allow refunds?’ toggle to ‘ON’. This will give your ticket buyers the ability to cancel and refund their tickets.
If knowing exact attendance is critical to your event - for example, let's say for catering purposes - you’re welcome to turn off refunds at any time. While disabling refunds doesn’t necessarily mean refunds won’t be requested, it will prevent any guests from cancelling their own tickets willy-nilly. But don’t worry -- if refunds are turned off, we won’t cancel anything without talking to you first. If you would rather not have the option of refunds enabled, simply leave this toggle set to "OFF", but note that in this instance, we automatically enable Refund Protect.
Refund Protect is our refund policy that protect's your ticket buyer's non-refundable booking, allowing them to receive a refund for the full amount of their total ticket value (excluding booking fees) if they or anyone in their party cannot attend the event due to an unforeseen circumstance. The Refund Protect terms and conditions can be viewed here.
- Add your bank details for payment:
If you already have the bank details that you want your event funds to be paid to - add them now! Adding them early on ensures no delays when we pay your event funds after your event.
You can also add them later if you prefer, but just note that we won't be able to pay you your event funds without a bank account filled in.
Once you’ve created your tickets, set your capacity and considered refunds, click the green ‘Continue to Event Dashboard’ button, which will move your event into Draft mode. This takes you to your Event Dashboard where you can make any changes you want to and access the full suite of functionality from Quicket to update or optimise your event. If the button is not clickable, it means that there is still some required information that has not been completed. Click here to go back and check that you’ve created your tickets correctly.
Want to finish up later? Just be sure to click that 'Continue to Event Dashboard' button first. This saves your progress so far so that when you want to edit details in your dashboard later, you don't need to fill in Step 3 of Event Creation again.
Once you’re in your dashboard, you have access to all Quicket's functionality and you can tweak and optimise your event until you're ready to go live. In order to go live, you must click the "Submit for approval" button. Our team will then take a look to ensure everything is in order and in no more than 4 hours (during business hours) your event will be approved and you'll have a link you can direct people to in your marketing efforts to sell tickets.
The biggest reason why organisers don't sell enough tickets is that they're not aware that they're not marketing their events properly. Our ‘Marketing your Quicket Event' course jumps ahead to when your event is live and how to make sure you actually sell some tickets.
And that’s it for this course!
Nina is the Marketing Manager for Quicket and is passionate about growing a community of event organisers into one that is empowered to create incredible experiences. An event organiser herself, she’s also worked across brand marketing, social media, and in the non-profit world. She’s a burner (AfrikaBurn) at heart, an avid baker, loves a good hug, and cooking dinner for friends over a glass of good wine.