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What An Investor Looks For In A Startup



iAfrica: "Budding entrepreneurs are seldom short on innovative ideas; the biggest challenge is usually to attract funding to enhance execution capabilities, which is where venture capital (VC) companies come in. A form of private equity financing, these VC firms fill the gap that many traditional financiers have been unable or unwilling to fund. However, while they are certainly looking for those innovative ideas, and are often inclined to take a calculated risk on ones where many others would not, those ideas are not necessarily the most important..."

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