Fast Company: "Budding entrepreneurs are seldom short on innovative ideas but the biggest challenge is usually attracting funding. This is where venture capital (VC) companies come in. A form of private equity financing, VC firms fill the gap that many traditional financiers have been unable or unwilling to fund. However, while they are certainly looking for those innovative ideas, and are often inclined to take a calculated risk where many others would not, those ideas are not necessarily the most important factor in the mix, says Keet..."