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Get into Africa to seize opportunity

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Bizcommunity

Bizcommunity: "The US, Europe or Asia are all enticing markets for many SMEs and corporates looking to expand, but the barriers-to-entry in competition, never mind cost, are in many cases insurmountable. Dig a little deeper and what’s evident is the smart money is actively prospecting and breaking ground on the content of Africa. As to why there is a growing appetite to invest where many have failed before all comes down to a combination of timing, technology and broad-based innovation. With its rapidly growing population, coupled with..."



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