Bizcommunity: "Gavin Forsyth, chief marketing officer of Cybercellar, says: "Wine is one of the few truly lifestyle FMCG products out there. This means that brand affinity isn't just created by the product itself, but also by the environment in which it is consumed. It therefore makes sense to incorporate events with wine, allowing us to provide customers with a complementary service to enhance their Cybercellar.com experience." Forsyth shares more on the power of collaborative partnerships. Having been in e-commerce since “pretty much..."