Advertising used to be a fairly desperate state of affairs. We’d broadcast messages widely across the country using expensive media and hope someone was paying attention. Meantime our clients would stand around in their stores hoping someone would walk in. And the…
Radio: Broadcasting your event to the right people
“Someone that I used to know” When it comes to making a decision about spending time and money we tend to do research. Especially when it’s our own money, we tend to ask questions like “Is the product, service or event worth our while?”, “Is it run through a trusted and helpful platform?”.