Radio: Broadcasting your event to the right people

Fine Music Radio Staff WriterArts & Culture, Everything, Marketing & Promotion, Music

On Air

Fine Music Radio Staff WriterFine Music Radio occupies a special place in the hearts of its listeners. The station is unique, broadcasting a blend of classical music and jazz with information on cultural and artistic events and is the perfect platform to engage with and promote performers and artists. FMR strives to be a bastion of quality and a comfortable listening … Read More Read More...

Influencing the influencers

Roxanne ArmstrongEverything, Marketing & Promotion

Finding relevant trendsetters that connect with your brand is a key way to make your marketing reach further.

With socially seeded advertising, and sponsored posts seemingly everywhere nowadays – it’s not surprising that Influencer Marketing has become an even bigger trend in 2017. When you think about it, who wouldn’t want to reach their target audience directly through someone they can relate to and like? Social media has placed influencers in the position to reach hundreds of thousands of their followers with everything they say. And of course, people don’t follow influencers because they have to; they follow them because they see them as trendsetters, looking to them for guidance on where to go and what to spend their money on. Read More...

The Seven Deadly Sins of creating a ticketing page

Laura BaaschEvent Planning, Everything, Marketing & Promotion, Quicket

Avoid the seven deadly sins of ticketing pages.

You’ve taken the time, the initiative and the effort to plan an event so it’s imperative that once you’ve driven an audience to your ticketing page, you make sure your ultimate end goal is reached: a successful ticket purchase. In order for you to master this, avoid these common pitfalls that affect your conversion on ticket sales. 01. An obscure event name. Remember, your event name should set the tone, the idea and the goal. It’s key that your guests get the sense of what you’re trying to sell immediately. You need to capture their attention as quickly as possible and then keep it. Read More...

Want to sell more tickets? Here’s some marketing advice

Roxanne ArmstrongEverything, Marketing & Promotion, Quicket

Speak to your target market where they already are.

Your event can be the best thing that’s come to town since Elvis… but if people don’t know about it, they won’t come. Know your target market. Let’s start there. Knowing who your main audience is will guide you in where and how to market to them. Think about their age, interests, gender, occupation, location, use of technology/media etc. Speak to them where they already are. Are they young and into social media? Which platform is most popular with them? Are there interest groups or event sites you can reach them in? Think of activity Facebook groups, blogs, online magazines etc. Are they older and use email more? Read More...