Artisanal festival planning: coordinating a unique and successful Craft Beer Festival

Anna AndersonEvent Planning, Everything, Festivals, Food & Drink, Marketing & Promotion

Every month it seems there is a new festival popping up around South Africa featuring some locally produced craft goods or beverages. Any way you skin it, the artisan bubble is growing. And it’s exciting to see folks showcasing their new brands and concepts, but these festivals can be a lot of effort on both the organisers and the vendors. In order to make it worth the while for both parties, there are a few key points that an organiser can do to minimise stress and maximise the number of attendees (more attendees = more sales! and we know you do love sales :)) Read More...

Setting up Mailchimp: A newbie event organiser’s account of how to engage with eventgoers

Dumama DumaEvent Tech, Everything, Marketing & Promotion, Music, Quicket

Finding time to engage with event-goers at the event? Good luck with that… As a new, independent event organiser, the biggest nightmare I’ve encountered has been connecting with people present at the event. Naturally, you want to connect with people attending your event, especially if you plan to run more events and want to keep people engaged and informed about future ones. On the day – however, I’ve found I’m always so busy making sure the sound, the food, the guest list, the team complementaries, the venue specs, the general logistics, as well as the unexpected thing that’s just come up… Read More...

Awesome websites you must get your event listed on

James HedleyEverything, Marketing & Promotion

Top 20 sites to list your event on.

Getting your event noticed is just a click away… One extremely cost-effective way to get extra exposure for your event is to make sure you get listed on websites relevant to what your event entails and where it might be happening. There are literally thousands and thousands of blogs, event listing sites and digital magazines out there, so we’ve done a bit of the drudge work for you by researching which sites drive the most traffic. We took a look at traffic volumes sent from marketing- and events-aggregation sites to ticket sales pages on Quicket’s website. Read More...

Radio: Broadcasting your event to the right people

Fine Music Radio Staff WriterArts & Culture, Everything, Marketing & Promotion, Music

On Air

“Someone that I used to know” When it comes to making a decision about spending time and money we tend to do research. Especially when it’s our own money, we tend to ask questions like “Is the product, service or event worth our while?”, “Is it run through a trusted and helpful platform?”. And often the best place to get trustworthy answers to these considerations is through referrals. First prize is generally a referral from someone we know. This could be someone who has similar likes and tastes, someone whose opinion we respect. Read More...

Influencing the influencers

Roxanne ArmstrongEverything, Marketing & Promotion

Finding relevant trendsetters that connect with your brand is a key way to make your marketing reach further.

With socially seeded advertising, and sponsored posts seemingly everywhere nowadays – it’s not surprising that Influencer Marketing has become an even bigger trend in 2017. When you think about it, who wouldn’t want to reach their target audience directly through someone they can relate to and like? Social media has placed influencers in the position to reach hundreds of thousands of their followers with everything they say. And of course, people don’t follow influencers because they have to; they follow them because they see them as trendsetters, looking to them for guidance on where to go and what to spend their money on. Read More...

The Seven Deadly Sins of creating a ticketing page

Laura BaaschEvent Planning, Everything, Marketing & Promotion, Quicket

Avoid the seven deadly sins of ticketing pages.

You’ve taken the time, the initiative and the effort to plan an event so it’s imperative that once you’ve driven an audience to your ticketing page, you make sure your ultimate end goal is reached: a successful ticket purchase. In order for you to master this, avoid these common pitfalls that affect your conversion on ticket sales. 01. An obscure event name. Remember, your event name should set the tone, the idea and the goal. It’s key that your guests get the sense of what you’re trying to sell immediately. You need to capture their attention as quickly as possible and then keep it. Read More...

Want to sell more tickets? Here’s some marketing advice

Roxanne ArmstrongEverything, Marketing & Promotion, Quicket

Speak to your target market where they already are.

Your event can be the best thing that’s come to town since Elvis… but if people don’t know about it, they won’t come. Know your target market. Let’s start there. Knowing who your main audience is will guide you in where and how to market to them. Think about their age, interests, gender, occupation, location, use of technology/media etc. Speak to them where they already are. Are they young and into social media? Which platform is most popular with them? Are there interest groups or event sites you can reach them in? Think of activity Facebook groups, blogs, online magazines etc. Are they older and use email more? Read More...