Conversion Rates: How to make yours sing

James HedleyEvent Tech, Everything, Quicket

Conversion rates are a crucial part of selling tickets to an event.

Do you feel like you have a lot of interest in your event but somehow you’re losing customers? We think we can help. Let’s talk Conversion Rates – what they are, how can you use them, and what are the industry averages? So, we’re just going to put it out there. Around 87% of people who show an interest in your event won’t end up buying a ticket. It hurts to read it, doesn’t it? And when we say show an interest, we don’t mean a simple like on Facebook. Although we do love our likes. No, those who’ve shown an interest are the people who have taken the time to click through to your ticket page and have considered buying a ticket. Read More...

Your event is finished… now what?

Roxanne ArmstrongEvent Planning, Everything, Quicket

A survey is a great way to improve your event and connect with your attendees.

Now, what can you learn that you can use to improve on for your next event? How can you strengthen your relationship with your audience? First, take a look at your data. What can you learn from the ticketing system you’re using? Is there data being captured that you can use to improve on your next event? For example, in Quicket’s reporting data you can learn what marketing channels worked best, when ticket sales happened and when attendees arrive. Here are a few things you might be able to learn from your ticketing system: Is your website or ticket price right? Read More...