Artisanal festival planning: coordinating a unique and successful Craft Beer Festival

Anna AndersonEvent Planning, Everything, Festivals, Food & Drink, Marketing & Promotion

Every month it seems there is a new festival popping up around South Africa featuring some locally produced craft goods or beverages. Any way you skin it, the artisan bubble is growing. And it’s exciting to see folks showcasing their new brands and concepts, but these festivals can be a lot of effort on both the organisers and the vendors. In order to make it worth the while for both parties, there are a few key points that an organiser can do to minimise stress and maximise the number of attendees (more attendees = more sales! and we know you do love sales :)) Read More...

Radio: Broadcasting your event to the right people

Fine Music Radio Staff WriterArts & Culture, Everything, Marketing & Promotion, Music

On Air

“Someone that I used to know” When it comes to making a decision about spending time and money we tend to do research. Especially when it’s our own money, we tend to ask questions like “Is the product, service or event worth our while?”, “Is it run through a trusted and helpful platform?”. And often the best place to get trustworthy answers to these considerations is through referrals. First prize is generally a referral from someone we know. This could be someone who has similar likes and tastes, someone whose opinion we respect. Read More...