Conversion Rates: How to make yours sing

James HedleyEvent Tech, Everything, Quicket

Conversion rates are a crucial part of selling tickets to an event.

Do you feel like you have a lot of interest in your event but somehow you’re losing customers? We think we can help. Let’s talk Conversion Rates – what they are, how can you use them, and what are the industry averages? So, we’re just going to put it out there. Around 87% of people who show an interest in your event won’t end up buying a ticket. It hurts to read it, doesn’t it? And when we say show an interest, we don’t mean a simple like on Facebook. Although we do love our likes. No, those who’ve shown an interest are the people who have taken the time to click through to your ticket page and have considered buying a ticket. Read More...

Want to sell more tickets? Here’s some marketing advice

Roxanne ArmstrongEverything, Marketing & Promotion, Quicket

Speak to your target market where they already are.

Your event can be the best thing that’s come to town since Elvis… but if people don’t know about it, they won’t come. Know your target market. Let’s start there. Knowing who your main audience is will guide you in where and how to market to them. Think about their age, interests, gender, occupation, location, use of technology/media etc. Speak to them where they already are. Are they young and into social media? Which platform is most popular with them? Are there interest groups or event sites you can reach them in? Think of activity Facebook groups, blogs, online magazines etc. Are they older and use email more? Read More...