Influencing the influencers

Roxanne ArmstrongEverything, Marketing & Promotion

Finding relevant trendsetters that connect with your brand is a key way to make your marketing reach further.

With socially seeded advertising, and sponsored posts seemingly everywhere nowadays – it’s not surprising that Influencer Marketing has become an even bigger trend in 2017. When you think about it, who wouldn’t want to reach their target audience directly through someone they can relate to and like? Social media has placed influencers in the position to reach hundreds of thousands of their followers with everything they say. And of course, people don’t follow influencers because they have to; they follow them because they see them as trendsetters, looking to them for guidance on where to go and what to spend their money on. Read More...

Your event is finished… now what?

Roxanne ArmstrongEvent Planning, Everything, Quicket

A survey is a great way to improve your event and connect with your attendees.

Now, what can you learn that you can use to improve on for your next event? How can you strengthen your relationship with your audience? First, take a look at your data. What can you learn from the ticketing system you’re using? Is there data being captured that you can use to improve on your next event? For example, in Quicket’s reporting data you can learn what marketing channels worked best, when ticket sales happened and when attendees arrive. Here are a few things you might be able to learn from your ticketing system: Is your website or ticket price right? Read More...