Radio: Broadcasting your event to the right people

Fine Music Radio Staff WriterArts & Culture, Everything, Marketing & Promotion, Music

On Air

“Someone that I used to know” When it comes to making a decision about spending time and money we tend to do research. Especially when it’s our own money, we tend to ask questions like “Is the product, service or event worth our while?”, “Is it run through a trusted and helpful platform?”. And often the best place to get trustworthy answers to these considerations is through referrals. First prize is generally a referral from someone we know. This could be someone who has similar likes and tastes, someone whose opinion we respect. Read More...

Want to sell more tickets? Here’s some marketing advice

Roxanne ArmstrongEverything, Marketing & Promotion, Quicket

Speak to your target market where they already are.

Your event can be the best thing that’s come to town since Elvis… but if people don’t know about it, they won’t come. Know your target market. Let’s start there. Knowing who your main audience is will guide you in where and how to market to them. Think about their age, interests, gender, occupation, location, use of technology/media etc. Speak to them where they already are. Are they young and into social media? Which platform is most popular with them? Are there interest groups or event sites you can reach them in? Think of activity Facebook groups, blogs, online magazines etc. Are they older and use email more? Read More...