Radio: Broadcasting your event to the right people

Fine Music Radio Staff WriterArts & Culture, Everything, Marketing & Promotion, Music

On Air

Fine Music Radio Staff WriterFine Music Radio occupies a special place in the hearts of its listeners. The station is unique, broadcasting a blend of classical music and jazz with information on cultural and artistic events and is the perfect platform to engage with and promote performers and artists. FMR strives to be a bastion of quality and a comfortable listening … Read More Read More...

Want to sell more tickets? Here’s some marketing advice

Roxanne ArmstrongEverything, Marketing & Promotion, Quicket

Speak to your target market where they already are.

Your event can be the best thing that’s come to town since Elvis… but if people don’t know about it, they won’t come. Know your target market. Let’s start there. Knowing who your main audience is will guide you in where and how to market to them. Think about their age, interests, gender, occupation, location, use of technology/media etc. Speak to them where they already are. Are they young and into social media? Which platform is most popular with them? Are there interest groups or event sites you can reach them in? Think of activity Facebook groups, blogs, online magazines etc. Are they older and use email more? Read More...