Setting up Mailchimp: A newbie event organiser’s account of how to engage with eventgoers

Dumama DumaEvent Tech, Everything, Marketing & Promotion, Music, Quicket

Finding time to engage with event-goers at the event? Good luck with that… As a new, independent event organiser, the biggest nightmare I’ve encountered has been connecting with people present at the event. Naturally, you want to connect with people attending your event, especially if you plan to run more events and want to keep people engaged and informed about future ones. On the day – however, I’ve found I’m always so busy making sure the sound, the food, the guest list, the team complementaries, the venue specs, the general logistics, as well as the unexpected thing that’s just come up… Read More...

All In The Wrist: How cashless technologies are transforming music festivals

Paul WinslowEvent Tech, Everything, Festivals, Food & Drink, Music

The folly of festival-goers. If you’ve been to a festival in the last year, you’ll know the drill all too well. Long queues in a sea of music fanatics. Limited numbers of high-fee ATMs on site (a festival the size of Glastonbury has just six to service 175,000 people), which always seem to have run out of cash as you get to the front of the queue. Lost wallets. Cumbersome food and drinks tokens. And and and… The logistical baggage carried by traditional music festivals is not always pretty; but it doesn’t have to be like that. Read More...

Your golden ticket to a stress-free event

Elizabeth BreslinEvent Planning, Everything, Quicket

Simply adding some helpful details to your ticketing page will relieve both you and your ticket buyers, allowing both you and your attendees to have as stress-free an experience as possible.

Quicket is not only a self-managed platform for event organisers; but it’s also a place where ticket buyers are empowered with the ability to purchase tickets, edit ticket details, transfer and refund their tickets among other things. And all of this without ever needing to pick up the phone. With all these capabilities, however, we find there are a few queries and questions ticket buyers contact us about fairly frequently. And we know you probably get many of the same queries that we do. Read More...

Radio: Broadcasting your event to the right people

Fine Music Radio Staff WriterArts & Culture, Everything, Marketing & Promotion, Music

On Air

“Someone that I used to know” When it comes to making a decision about spending time and money we tend to do research. Especially when it’s our own money, we tend to ask questions like “Is the product, service or event worth our while?”, “Is it run through a trusted and helpful platform?”. And often the best place to get trustworthy answers to these considerations is through referrals. First prize is generally a referral from someone we know. This could be someone who has similar likes and tastes, someone whose opinion we respect. Read More...

So you want to run an event at school?

James BosenbergCharity & Causes, Event Planning, Event Tech, Everything, Family & Education, Quicket

You need complete control to run a successful, amazing school event.

There’s a new-school of thought behind school events. If you’ve run school events, you’ll know how much time and admin it takes, what with dealing with nit-picky parents, finding ways to track who has paid for what, how they paid, if you remembered to give them their tickets and whether the cool kids will be there. The best solution, we’ve found, is to make sure to store all the event information in one place, and of course, for you to not have to collect the money yourself. You’re throwing an event not looking to get into debt collection ;). Read More...

Organiser pages: why you should use them and how they work

Roxanne ArmstrongEvent Tech, Everything, Quicket

Use an Organiser page to keep all your events together.

Your Organiser page is the answer to the event questions you may not even have thought to ask yet! What is an Organiser page, we hear you ask? (See there’s another one of those questions you haven’t even thought of yet.) Well, think of it as the perfect “Home” for all your events. It’s the one-stop URL that you can forward on in order to show potential ticket buyers all the current events you are selling tickets for, any past events that you have run, as well as providing you with a platform to highlight some insightful information about your brand. It’s like your very own little website. Sounds pretty excellent, doesn’t it? Read More...

Conversion Rates: How to make yours sing

James HedleyEvent Tech, Everything, Quicket

Conversion rates are a crucial part of selling tickets to an event.

Do you feel like you have a lot of interest in your event but somehow you’re losing customers? We think we can help. Let’s talk Conversion Rates – what they are, how can you use them, and what are the industry averages? So, we’re just going to put it out there. Around 87% of people who show an interest in your event won’t end up buying a ticket. It hurts to read it, doesn’t it? And when we say show an interest, we don’t mean a simple like on Facebook. Although we do love our likes. No, those who’ve shown an interest are the people who have taken the time to click through to your ticket page and have considered buying a ticket. Read More...

The Seven Deadly Sins of creating a ticketing page

Laura BaaschEvent Planning, Everything, Marketing & Promotion, Quicket

Avoid the seven deadly sins of ticketing pages.

You’ve taken the time, the initiative and the effort to plan an event so it’s imperative that once you’ve driven an audience to your ticketing page, you make sure your ultimate end goal is reached: a successful ticket purchase. In order for you to master this, avoid these common pitfalls that affect your conversion on ticket sales. 01. An obscure event name. Remember, your event name should set the tone, the idea and the goal. It’s key that your guests get the sense of what you’re trying to sell immediately. You need to capture their attention as quickly as possible and then keep it. Read More...

Your event is finished… now what?

Roxanne ArmstrongEvent Planning, Everything, Quicket

A survey is a great way to improve your event and connect with your attendees.

Now, what can you learn that you can use to improve on for your next event? How can you strengthen your relationship with your audience? First, take a look at your data. What can you learn from the ticketing system you’re using? Is there data being captured that you can use to improve on your next event? For example, in Quicket’s reporting data you can learn what marketing channels worked best, when ticket sales happened and when attendees arrive. Here are a few things you might be able to learn from your ticketing system: Is your website or ticket price right? Read More...