Conversion Rates: How to make yours sing

James HedleyEvent Tech, Everything, Quicket

Conversion rates are a crucial part of selling tickets to an event.

Do you feel like you have a lot of interest in your event but somehow you’re losing customers? We think we can help. Let’s talk Conversion Rates – what they are, how can you use them, and what are the industry averages? So, we’re just going to put it out there. Around 87% of people who show an interest in your event won’t end up buying a ticket. It hurts to read it, doesn’t it? And when we say show an interest, we don’t mean a simple like on Facebook. Although we do love our likes. No, those who’ve shown an interest are the people who have taken the time to click through to your ticket page and have considered buying a ticket. Read More...

The Seven Deadly Sins of creating a ticketing page

Laura BaaschEvent Planning, Everything, Marketing & Promotion, Quicket

Avoid the seven deadly sins of ticketing pages.

You’ve taken the time, the initiative and the effort to plan an event so it’s imperative that once you’ve driven an audience to your ticketing page, you make sure your ultimate end goal is reached: a successful ticket purchase. In order for you to master this, avoid these common pitfalls that affect your conversion on ticket sales. 01. An obscure event name. Remember, your event name should set the tone, the idea and the goal. It’s key that your guests get the sense of what you’re trying to sell immediately. You need to capture their attention as quickly as possible and then keep it. Read More...

Your event is finished… now what?

Roxanne ArmstrongEvent Planning, Everything, Quicket

A survey is a great way to improve your event and connect with your attendees.

Now, what can you learn that you can use to improve on for your next event? How can you strengthen your relationship with your audience? First, take a look at your data. What can you learn from the ticketing system you’re using? Is there data being captured that you can use to improve on your next event? For example, in Quicket’s reporting data you can learn what marketing channels worked best, when ticket sales happened and when attendees arrive. Here are a few things you might be able to learn from your ticketing system: Is your website or ticket price right? Read More...

Want to sell more tickets? Here’s some marketing advice

Roxanne ArmstrongEverything, Marketing & Promotion, Quicket

Speak to your target market where they already are.

Your event can be the best thing that’s come to town since Elvis… but if people don’t know about it, they won’t come. Know your target market. Let’s start there. Knowing who your main audience is will guide you in where and how to market to them. Think about their age, interests, gender, occupation, location, use of technology/media etc. Speak to them where they already are. Are they young and into social media? Which platform is most popular with them? Are there interest groups or event sites you can reach them in? Think of activity Facebook groups, blogs, online magazines etc. Are they older and use email more? Read More...

About to take your event online? Check this list first

Roxanne ArmstrongEvent Planning, Everything, Quicket

Check this list before you take your event online.

No matter the size of your event, before making it public, take a squizz at these questions and see if there’s anything you can improve on. Have you picked a good date? Do one last check to see if there’s an event your target market might want to go to on the same day. You don’t want to be competing with a major stadium concert, for example. Are your ticket prices market-related? Look at similar events and see what they charged. Is what you’re offering versus the price tag reasonable? Then, think about whether you can offer a higher value ticket (a VIP experience, exclusive access, cool accessories or free drinks etc.). Read More...

The who, what, why of Quicket

Nina van den BergEverything, News, Quicket

The friends behind Quicket.

Who’s behind the hard-working tech? What makes Quicket’s team tick? Why ticketing? Passionate about building all things tech, friends and business partners James Tagg, Mike Kennedy and James Hedley were always looking for solutions their web development business could solve. They recognised a need for ticketing to become more efficient and easier to manage for anyone who wants to host an event. And in 2011 Quicket was born. Together the three Quicketeers have put a team together that makes this innovative technology run smoothly 24/7, 365 and a half days of the year. A little about the tech. Read More...

Are you a developer? Quicket is hiring

Nina van den BergEverything, News, Quicket

Quicket | Office

Hello, World! We’re hiring developers. Do you specifically want to work in a young, non-corporate team that works in the events industry, in a far more casual and super creative environment? We’re always looking for developers and currently have positions for both developers and senior developers available. We want to make the most awesome ticketing system in SA and Africa. Quicket is one of South Africa’s largest online ticketing providers. It’s a self-managed platform that allows anyone running an event to sell tickets to their event online. It’s more than that though. Read More...